Sunday, February 6, 2011

Can cigarette ads really lure kids to smoke?

Reference: Peeples, L. (2011, Jan.18). Can cigarette ads really lure kids to smoke? Thomson Reuters. Retrieved on Jan 27,2011 from "www.reuters.com/assets/print?=aid=USTRE70H70H7MR20110118".



Vocabulary:

Marlboro:
Marlboro is a brand of cigarettes.
Tobacco:
Prepared leaves, as used in cigarettes, cigars, and pipes.
Advertisement:
Paid announcement, as of goods for sale, in newspapers or magazines, on Radio or television, etc.
Receptive:
Able or quick to receive knowledge, ideas, pertaining.
Billboard:
A flat surface or boards, usually outdoors, on which large advertisements or notices are posted.
Exposure:
An act or instance of revealing or unmasking.
Susceptible:
Capable of being affected.
Adolescence:
The process or state of growing to maturity.
Subtly:
Characterized by mental acuteness or penetration
Lure:
Attraction.



Summary:
This article discusses the relationship between cigarette advertisements and smoking kids. There are several points mentioned in this article supporting this argument. One of the points is that teenagers who had seen the tobacco advertisements can recognize that it is a cigarette advertisement and they would guess the brand name. Also number of those teenagers would start smoking after sometime. So there is positive relationship between being exposed to cigarette advertisements in past and getting the habit. Also other reasons can increase the probability of smoking for teenagers like: friends, family, age, school. Normally if a teenager is finding signs to encourage smoking he will start the habit soon. There is an important factor, which engorges teenagers to smoke; most of them are trying to do what others are doing. Tobacco companies are facing problem because countries start banning their advertisements in all means. Actually this made those companies to become smarter and to come up with new ways to get business. They are targeting young people because they knew that if they did not start smoking when they are young, they will never smoke later, this is simply because young people normally they don’t have a choice, or they can not think like adults. Finally, teenagers are more likely to smoke if they are exposed more to the cigarette’s advertisements.


Reaction:
I think the article was clear and the author gave solid scientific studies to support his thoughts. Actually I agree with the author in most of the points, but there are some points that may influence those teenagers more. Cigarette companies knew that their target is mostly young people because they do not have good judgment on those types of things. Thy knew that in this age they are trying to be older, like 18 so they are touching their mental thoughts and they are giving them signs that when you smoke you would be a man. So it appears to me that when teenagers think about smoking actually they do not care about smoking, they care about being grown man and this is what those companies are doing, playing with their mind. Regarding the arrangement of the article, I think the writer can do it better, because just giving facts does not mean that we have to accept them. But he should write what he feels about it and then he can use studies information when it is appropriate. Personally I see that it is clear that advertisements is affecting almost all people regardless of buying the product but you would recognize it when you see it in the store and this is one goal all companies are looking for.

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